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Bharat Baldewa

Sr. Director, Analytics, Merkle
Bharat Baldewa

Bharat is a Sr. Director at Merkle and leads the Data Science practice for M1 and Merkury Platforms. He brings in 10 years of strategy analytics and consulting experience delivering big-data driven insights to the top financial institutions, automakers, and retail and CPG businesses. His core expertise lies in establishing and furthering a data-driven culture, delivering complex analytical projects, and aligning them to business requirements and implementation strategies. He has experience in audience targeting, identity management, customer value creation, financial crime detection, lending risk management among other functional areas.

He is a Masters in Technology from the Indian Institute of Technology Kanpur and has consulted organizations like American Express, CitiBank, Discover, PNC, Jaguar & Land Rover, and LVMH.