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Bob Wood

Senior Director, Consumer Analytics

Bob Wood serves as Merkle’s Senior Director of Consumer Analytics. He and his team are involved in numerous projects to support global brands such as MetLife, UnderArmour, Lowe’s, and Assurant, to help them market more effectively and more efficiently through insights and advanced analytics. In addition to having 16 years of leadership experience in research and analytics, Bob has a BS in Math & MS in Applied Math from BYU, MS in Statistics from Wichita State, an MBA from the Marriott School of Management, and is currently a doctoral candidate focusing on consumer psychology at Wichita State University.  

Bob's Articles, Blog Posts, Webinars and More

How Reconstructive Memory Affects Consumer Outlook

As consumer researchers, we often assume our clients are providing factual information, unless they tell us otherwise. However, in truth, it seems that their memories act closer to a Wikipedia page than a hard drive.

Sports fans' behavior tells us something about human psychology

The Psychology of Sports Fans

As we look at the picture to the left, the one thing that becomes abundantly clear is that there has got to be some strong psychology around being a hard-core fan of a sports team.