Bob Wood serves as Merkle’s Senior Director of Consumer Analytics. He and his team are involved in numerous projects to support global brands such as MetLife, UnderArmour, Lowe’s, and Assurant, to help them market more effectively and more efficiently through insights and advanced analytics. In addition to having 16 years of leadership experience in research and analytics, Bob has a BS in Math & MS in Applied Math from BYU, MS in Statistics from Wichita State, an MBA from the Marriott School of Management, and is currently a doctoral candidate focusing on consumer psychology at Wichita State University.
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How Reconstructive Memory Affects Consumer Outlook
As consumer researchers, we often assume our clients are providing factual information, unless they tell us otherwise. However, in truth, it seems that their memories act closer to a Wikipedia page than a hard drive.