Brandon has 20+ years of agency and client-side experience leading consumer and business directed acquisition marketing programs for major brands. As an experienced performance marketing delivery lead at Merkle, he is responsible for driving results for clients in the Insurance and Wealth Management practice.
Prior to joining Merkle in 2011, he spent 7 years with GMAC Insurance developing broadmarket and affinity partner based consumer acquisition programs for the property & casualty business.
Brandon is based in Atlanta, GA and holds a B.S. in Management from Georgia Tech.
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Today's Lead Generation in Wealth Management is Still About Relationships
Wealth management firms know first-hand the importance of client relationships to their business and often depend on those relationships to generate referrals.