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Brian Campbell

Senior Director, Financial Services
Brian Campbell

Brian has 20 years of experience in the financial services industry with breadth of experience on the client and agency sides of the business. He possesses an expertise in a variety of lines of business including deposits, card products, consumer lending and investments & retirement. His specialties with direct hands-on experience include the following areas: multichannel CRM database marketing (leveraging and optimizing targeted online and offline media), marcom marketing communications, product development and management, loyalty marketing and payments.

Prior to joining Merkle, Brian spent several years in direct marketing leadership roles at Bank of America, GE Capital, Washington Mutual and JPMorgan Chase. Brian currently works on the Industry Vertical Strategy team at Merkle focused on deploying data-driven integrated marketing acquisition and CRM strategies for financial services clients. Merkle clients directly strategically engaged with include American Express, Citizens Bank and PNC Bank. 

Brian holds a BS in Accounting from Hampton University. He lives in Washington, DC and enjoys international travel during his free time. 

Brian's Articles, Blog Posts, Webinars and More

What’s The Best Mobile Payment Platform: Zelle, Venmo, Square or Apple Pay?

Digital wallets and P2P payments are fast becoming table stakes for banking providers that want to remain relevant with today's digital consumers. But which one should your financial institution offer?

Meet the millennials: Six smart ways to satisfy their banking needs

With the rise of millennials as the largest living generation—and their steady escalation toward becoming the dominant workplace culture—it is increasingly important for financial services marketers to understand the millennial mindset.

And it is a different one.

They've grown up in a time of rapid change fueled by technology. They don’t know a world without digital and they embrace the technology: 87 percent say that they trust new financial services technologies, while 55 percent say they prefer to do everything related to their personal finances on their phone. 

What does this mean?

Blog We suggest...

Acquiring the New Segments in Retail Banking

As banks improve their products and services online and customers become more comfortable using digital channels, the Branch Traditionalist segment will decline and the Multi-channel and Online Only segments will grow. Here's what retail banks must do to take advantage of this trend.
Blog We suggest...

Marketing Insights: Wealth Management

In this 2015 edition of Marketing Insights Wealth Management, we examine the change in one of the most attractive sectors within financial services. Investments and wealth management offerings are essential to attracting and retaining high-quality, profitable retail bank customers.
Blog We suggest...

Marketing Insights: Savings & Deposits

In this edition of Marketing Insights: Savings & Deposits, we continue to see many familiar themes around innovation, technology and relationship banking. Alternative banks are definitely here to stay and pushing innovation by providing money management options that align with the digital customer.