With the rise of millennials as the largest living generation—and their steady escalation toward becoming the dominant workplace culture—it is increasingly important for financial services marketers to understand the millennial mindset.
And it is a different one.
They've grown up in a time of rapid change fueled by technology. They don’t know a world without digital and they embrace the technology: 87 percent say that they trust new financial services technologies, while 55 percent say they prefer to do everything related to their personal finances on their phone.
What does this mean?