Brian has 18 years of experience in marketing analytics, attribution modeling, data mining and software engineering. Brian is responsible for leading Merkle’s measurement and attribution practice, with a focus on people-based analysis to understand how a series of events influence customer behavior and inform contact strategy in owned, earned and paid channels. Prior to joining Merkle, Brian worked for IRI and Accenture developing and implementing large-scale analytics solutions. Brian holds a Masters degree in Applied Economics from Marquette University.
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