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Caleb Fleming

Caleb Fleming is a Paid Search Analyst at RKG.

Caleb's Articles, Blog Posts, Webinars and More

Jet.com Takes Off In Google Shopping, Impression Share Climbs

Jet’s Google Shopping impression share in several verticals has steadily increased since their late summer launch. What does this mean for advertisers?

One Hundred Percent Increase in Social Traffic! Now What?

Whether it’s the Super Bowl or March Madness, event-based marketing campaigns planned with only the typical KPIs in mind -- increases in site or social traffic, follower growth, or revenue -- may be limited by short-term thinking. Brands must be better prepared to understand the influx of digital opportunity accompanying a big TV spot.