Carly French supports Merkle’s marketing technology consulting strategy practice, focusing on marketing technology solution strategy and technology enablement. Carly has 6+ years of experience across technical marketing operations and integrations, performance marketing strategy, data management, and digital marketing. Carly has developed marketing technology roadmaps, authored technology RFPs, and provided platform comparisons across multiple Fortune 500 organizations. Recently, Carly has been focused on the Customer Data Platform (CDP) industry, supporting clients through strategic planning, use case and requirement development, and CDP selection.
Carly French |
Published on: May 03, 2021
With the demise of the third-party cookie closing in, companies are seeking to gather more first-party data to understand customer wants, preferences, and behaviors. This article from Carly French analyzes the type of customer preferences and how to incorporate them into marketing strategies.
Carly French |
Published on: Nov 10, 2020
Customer Data Platforms (CDPs) are no longer just a popular acronym around the industry. Carly French, marketing technology strategy consultant, Merkle, dives into the value CDPs bring to media channels, including direct platform integrations and integrated media orchestration .
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