Cat Jolly, Director of Client Strategy, joined Merkle in August 2013. She has led multi-channel planning and strategy across several Fortune 500 retail accounts during her tenure at Merkle. Cat brings 12 years of experience in direct and digital marketing and is a subject matter expert in CRM as well as B2B lead generation and nurturing. Catherine holds an MBA with a Marketing Emphasis from University of Wisconsin-Whitewater and a BBA in Marketing from University of Wisconsin-Milwaukee.
Cat's Articles, Blog Posts, Webinars and More
Holiday 2019: What Really Happened During Cyber 5 and What’s Yet to Come?
The Cyber 5 (Thanksgiving through Cyber Monday) is a crucial period for retailers. Learn how this year went as well as what's yet to come.
Topics:
Retail
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How Retailers Should Take on the 2019 Holiday Season
When do consumers really start holiday shopping? How do you gap between online and in-store? Find out more here.
Topics:
Retail
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Customer Strategy
How to Crush this Year’s Holiday Season
It feels like every year holiday shopping begins earlier and earlier. According to the NRF, 39.7% of consumers will start their holiday shopping by October—and some of you have already started activating campaigns to reach those early-bird shoppers!
