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Cat Jolly

Director, Client Strategy, Retail

Cat Jolly, Director of Client Strategy, joined Merkle in August 2013. She has led multi-channel planning and strategy across several Fortune 500 retail accounts during her tenure at Merkle. Cat brings 12 years of experience in direct and digital marketing and is a subject matter expert in CRM as well as B2B lead generation and nurturing. Catherine holds an MBA with a Marketing Emphasis from University of Wisconsin-Whitewater and a BBA in Marketing from University of Wisconsin-Milwaukee.

Cat's Articles, Blog Posts, Webinars and More

Retail shopping mall

How Retailers Should Take on the 2019 Holiday Season

When do consumers really start holiday shopping? How do you gap between online and in-store? Find out more here. 

How to Crush this Year’s Holiday Season

It feels like every year holiday shopping begins earlier and earlier. According to the NRF, 39.7% of consumers will start their holiday shopping by October—and some of you have already started activating campaigns to reach those early-bird shoppers! But if you’re like most retail marketers, you’ve laid out a solid strategy and you’re tying the bow on top of those holiday marketing plans.