Cat Jolly, Senior Director of Customer Strategy, brings over 14 years of experience in direct and digital marketing. She joined Merkle in August 2013 and has led omni-channel planning and personalization strategies across several Fortune 500 accounts. She is a subject matter expert in CRM and B2B demand generation. She is Merkle B2B Certified and holds an MBA from University of Wisconsin-Whitewater.
Cat's Articles, Blog Posts, Webinars and More
Merkle’s Nice List of 2019 Holiday Marketing Strategies
Each year retail marketers apply learnings from the previous holiday season to optimize their upcoming holiday plans. In October 2019, Merkle predicted the top 5 holiday marketing trends you’d see this year.
Topics:
Media & Entertainment
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Retail & Consumer Goods
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Travel & Hospitality
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Customer Relationship Management (CRM) & Direct Marketing
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Performance Media & Digital Advertising
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Search Engine Marketing (PPC)
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Search Engine Optimization (SEO)
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Promotions & Customer Loyalty Solutions
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Customer Strategy
Holiday 2019: What Really Happened During Cyber 5 and What’s Yet to Come?
The Cyber 5 (Thanksgiving through Cyber Monday) is a crucial period for retailers. Learn how this year went as well as what's yet to come.
Topics:
Retail
How Retailers Should Take on the 2019 Holiday Season
When do consumers really start holiday shopping? How do you gap between online and in-store? Find out more here.
Topics:
Retail
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Customer Strategy
How to Crush this Year’s Holiday Season
It feels like every year holiday shopping begins earlier and earlier. According to the NRF, 39.7% of consumers will start their holiday shopping by October—and some of you have already started activating campaigns to reach those early-bird shoppers!
