Chad Cochran is the Delivery Unit Leader (DUL) for the Nonprofit Data Management team within Merkle’s CRM- Technology Delivery Group. At Merkle, Chad has worked in several capacities including, solution management, product management, account management, project management, campaign management, and production management. His unique combination of 20 years of marketing technology experience and industry specific focus allows him to provide excellent leadership to our nonprofit team.
Chad’s industry experience beyond Nonprofit includes Higher Education, Government, Business to Business (B2B), Credit Bureau, Information Technology Services, Retail Banking, Retail, and Energy.
Chad earned his Bachelor of Science degree in Business Information Systems from John Brown University and his Master of Business Administration from Webster University. He is also a retired First Sergeant who served 23 years in the United State Army as a Combat Engineer.
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3 Critical Components of a Nonprofit Tech Stack
Now, more than ever, today’s constituents expect more from non-governmental organizations and nonprofits. Donors evaluate their customer experience against the best in class, like Apple, Amazon and Starbucks.
Three Critical Components of a Nonprofit Tech Stack
Looking to upgrade your marketing platforms for a better your donors' experience? To make an informed decision, you must first understand the three major components of a technology stack and how they are used in the nonprofit space.