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Chirag Dattani

Senior Search Account Manager, Merkle
Chirag Dattani

Chirag Dattani has over a decade of experience working in the online marketing industry focusing primarily in Paid Search Marketing and Web Analytics. As a Sr. Search Account Manager with Merkle, he specializes in creating, launching and optimizing International Paid Search campaigns across the globe with all major search engines. 

His ‘Mission Statement’ is to make the world a smaller place to advertise in - one country, one market and one search engine at a time.​

 

Chirag's Articles, Blog Posts, Webinars and More

Tips for Local Inventory Ads

Consumers today expect relevant information from retailers to make shopping decisions and purchases while using different devices at different touchpoints in the journey for different purposes. A perfect mix of people, place, and media, local inventory ads (LIA) help provide a seamless shopping experience with just the right information at the right time to the right audience. LIA are the key to omni-channel success and help retailers leverage the power of digital advertising to drive quality shoppers into their brick-and-mortar stores.

Naver vs. Google AdWords

Among major search engines and paid search platforms across the globe, Naver, a South Korean search engine, provides quite a different experience when compared to others, especially Google AdWords. Learn about some of the different ad formats that you can use to advertise on Naver.