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Chris Franceschina

Senior Manager, Digital Strategy

Chris's Articles, Blog Posts, Webinars and More

New Digital Media Strategies That Boost Small Business Banking Results

Financial marketers typically use addressable marketing for consumer campaigns, but with business banking increasingly competitive, banks and credit unions need the most effective tactics. Properly adapted, addressable media can help locate top B2B prospects.

4 Ways Bank Brands Can Punch Up Their CRM-Based Digital Marketing

The untapped marketing potential in CRM data could be put to good use if banks and credit unions adopted personalized, addressable interactions. Doing so would also avoid wasting marketing dollars on consumers who don't fit the target audience. Simple, incremental steps can help financial marketers launch effective people-based marketing programs.

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Google's Mobile Algorithm Changes

On February 26th, Google announced that as of April 21st mobile-friendliness will be a ranking factor in mobile natural search results. Google has indicated that there will be significant impact on the search results and that the update will take a week to completely roll-out.
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An Introduction to Digital Remarketing

This article is the first of a three part series focused on remarketing. This series will start by giving an overview of what remarketing is and how it works. The following two articles will then dive deeper into the specifics of remarketing within display and search.