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Chris Parker

Marketing Solutions Subject Matter Expert, IBM
Christian Parker

Chris Parker serves as a Subject Matter Expert on Marketing for IBM. Chris has been in banking for over 20 years with the last 12 years in Marketing.  He has extensive experience with marketing campaign execution, list/data management, and project/program management. Prior to joining IBM, Chris was VP of Marketing Insights & Analytics at Huntington National Bank where he was instrumental in the implementation of the IBM Marketing Solutions product suite. He led their IBM Interact implementation, overseeing strategy, offer development, execution and reporting across Retail & Business banking. Chris graduated from Walsh University with a B.A. in Finance.

Chris's Articles, Blog Posts, Webinars and More

Create Loyalty with Real-Time Personalization

Create Loyalty with Real-Time Personalization

Your customers know what they want—do you? It’s no secret that customers now expect to feel like your brand personally knows them. According to a recent study by Gartner, 89% of CMOs expect their brand’s customer experience to differentiate them from their competition.