As GM, Merkle Promotion & Loyalty Solutions, Chris brings more than 15 years in leadership roles with marketing services companies and technology startups. As a digital marketing executive with skills in direct and channel sales, revenue management, strategic planning and operations, Chris has also led and managed digital marketing, promotions and loyalty solutions across travel, media, entertainment, retail, consumer packaged goods, health care and the financial services industries.
Chris Wayman |
Published on: Apr 23, 2020
Consumer attitudes and behaviors are heavily influenced by social, economic, and political factors. Marketers often deal with shifts in these areas, but COVID-19 has significantly impacted almost every aspect of our lives in unprecedented ways.