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Christopher Matz

Vice President, Analytics, Retail
Christopher Matz

Christopher is a business analytics and technology executive with more than 15 years experience helping retailers worldwide create value with predictive analytics and business intelligence. With various leadership roles in the areas of business development, consulting, and training, Chris provides an in-depth understanding of retail business with expertise in the application of advanced analytics and technology to address retail merchandising, marketing and supply chain challenges. He has worked with retailers across several sectors, including fashion apparel, grocery, specialty retail, and department stores, in North America, Europe, and Latin America.

Christopher comes to Merkle from SAS Institute where he spent 10+ years developing their Retail Practice. He most recently held the position of Director of Retail & Consumer Goods Consulting. Christopher graduated from Saint Anselm College and received his MBA from Thunderbird School of Global Management.

Christopher's Articles, Blog Posts, Webinars and More

How Advanced Analytics Can Optimize Loyalty Program Results

How Advanced Analytics Can Optimize Loyalty Program Results

This webinar explores how to utilize data provided from a loyalty program and turn it into comprehensible reports and advanced analytics that will help you better target new high value customers, personalize offers to existing members and increase their LTV, and continue to iterate upon your program structure to improve results.

Localized Store Assortments Informed by Site Analytics

Planning an assortment of products for a store is one of the hardest things to get right in retail. Merchants need to make decisions around which items to maintain or remove, what products to add, and what the overall mix of products should be in order to meet local customer preferences and demand. For most retailers, this is a combination of art and science.