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Christy McWilliams

Senior Strategy Director, Nonprofit

Christy McWilliams is a Senior Strategy Director in Merkle’s nonprofit practice, focusing on direct response and mid-level giving programs. She has 20 years of fundraising and marketing experience on both the client and agency sides of the desk.

Christy's Articles, Blog Posts, Webinars and More

Donor Journeys: Put a Plan in Motion

Though crafting out a comprehensive donor journey requires the right technology for full enablement, there are still some steps all nonprofits can take today to ensure that consumer preference and donor communications are better leveraged to improve both the donor experience and ultimately the value of individual donors.