We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Christy McWilliams

Senior Director, Client Strategy

Christy has 20 years of fundraising and direct marketing experience working across multiple verticals including health and humanitarian, higher education and hospital fundraising. She has worked on both the agency and the nonprofit sides of the desk, with a strong track record of driving results and growth across donor and prospect audiences.

As a Senior Strategy Director at Merkle, she focuses on the convergence of data analysis and donor experience, using marketing insights to improve clients’ revenue and results across channels. Her areas of expertise include strategic planning and development, CRM strategy, audience segmentation and planning and mid-level giving programs.

A contributor to industry publications including NonProfit PRO and Philanthropy Journal, Christy received her B.A. in English from Earlham College. She is a music and art lover and spends her free time biking along the beaches and trails of the Pacific Northwest.

Christy's Articles, Blog Posts, Webinars and More

Shake It Up: Shifting Your Strategy in the Disruption Economy

In today’s market, all nonprofit organizations should objectively ask and answer hard questions about their impact, solvency, relevancy and opportunities. And as an outcome, they need to act differently—diversify their revenue streams, approach their fundraising work in new ways and shift their strategies.

Donor Journeys: Put a Plan in Motion

Though crafting out a comprehensive donor journey requires the right technology for full enablement, there are still some steps all nonprofits can take today to ensure that consumer preference and donor communications are better leveraged to improve both the donor experience and ultimately the value of individual donors.