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Clive Henry

Partner Lead - Media & Entertainment Vertical, Adobe
Clive Henry

Clive's Articles, Blog Posts, Webinars and More

6 Discussions Shaping the Future of Media Industry Marketing

6 Discussions Shaping the Future of Media Industry Marketing

Technology advancement has changed the way people consume content. Innovation is constant and the old media and entertainment business models are facing a seismic shift. There are new ways for advertisers to reach viewers — opening a world of possibilities. We are discovering OTT’s new role into the ecosystem as networks are thrust into developing one-to-one relationships with their viewers. They’re also tackling how to own their own data, while the blurry role of agencies, advertisers, and publishers is taking on a new meaning.