Craig Ferrara

Director, Identity Strategy Consulting, Gigya

Craig Ferrara has worked at Gigya for over 6 years - the last 5 years as Director of Identity Strategy and Consulting. Craig's team is responsible for the overall vision driving a Gigya integration - from tangible front-end user experiences to modeling how data is utilized to improve back-end functions and services. His experience has helped some of the world's largest companies better tailor product and service offerings to consumers and identify new consumers externally based on preferences and behaviors tied with regional demographic data.

Craig's Articles, Blog Posts, Webinars and More

From Identification to Loyalty: How to Ensure a Successful Customer Journey

From Identification to Loyalty: How to Ensure a Successful Customer Journey

Join Merkle and Gigya for this webinar to learn how to create a seamless program enrollment process, build an enhanced view and segment in real-time, and how to enhance the dynamism of your loyalty program.