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Craig Howard

Vice President, Technology, Chief Solution Architect
Craig Howard

Craig leads Merkle’s solution architecture team. His team is responsible for delivery of CRM solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments.

During his time at Merkle, he has led technology CRM engagements for clients such as Samsung, DIRECTV, Marriott, The Cosmopolitan of Las Vegas, Citizens Bank, PNC Bank, Boehringer Ingelheim, and others. He has also led the Digital Technology Development Capability, a team that delivers solutions that enable marketing execution, analytics, and optimization for digital channels and media. Craig has 18 years of experience delivering multi-channel enterprise marketing systems. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.

Prior to joining Merkle in 2009, Craig provided marketing management services to small businesses as the Director of Business Intelligence Systems and Services.  Prior to that, he served as Director, Marketing Technology at Epsilon/DoubleClick, acting as Chief Architect for an interactive database marketing solution, enabling advanced segmentation and reporting capabilities specific to online channels. Craig began his career with Accenture and Braun Consulting, serving as a manager within the CRM and Database Marketing consulting groups. 

Craig holds a Bachelor of Science in Civil Engineering from the University of Illinois at Urbana-Champaign.

Craig's Articles, Blog Posts, Webinars and More

Key Principles for a Successful CDP Adoption

The marketing world has seen a rapid uptick in the interest and adoption of CDPs, however, successful implementation depends on several factors. Craig Howard, Vice President, Technology, Chief Solution Architect, Merkle, discusses the key tenets marketers should keep in mind when planning for this.

Designing the Right CDP for Your Business

Brands are challenged by customers' dynamic usage and behavior patterns and diverse, multichannel journeys. B2C marketers want to deliver the most customer experiences that make every moment of interaction personal. It's not enough to rely on intuition or siloed, fragmented data. Traditional segmentation is no longer adequate, and the new standard of one-to-one marketing is made possible with customer data that integrates online and offline interactions and transactional behavior.

Webinars We suggest...

10 Key Principles for a Successful CDP Adoption

Customer Data Platform (CDP) interest and adoption has rapidly increased, and marketers can't help but be drawn to them by their promise and potential value. The marketplace has quickly become crowded and therefore confusing for buyers trying to evaluate and determined whether or not a CDP can help them.
Webinars We suggest...

Marketing Technology in the Cloud

View this complimentary on-demand webinar. As marketing technology landscape continues to evolve and grow, organizations are struggling to continually incorporate the latest and most effective techniques into their approach.
Articles We suggest...

Orchestrating your Big Data Customer Journey

In a recent CustomerThink blog post, my colleague, Jay Houghton, discussed some guiding principles required for a big data strategy to avoid getting into trouble. In addition to a sound strategy, adopting big data solutions into an organization also requires a unique implementation approach.