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Croom Lawrence

Vice President, M1 Health
Croom Lawrence

Croom is an agency leader in the strategy group at Merkle. He advises US and global marketing organizations on brand leadership, digital transformation, and connected experience design to drive greater customer relevance and business performance.  He helps Merkle clients align to a differentiated vision of automated, personalized, and predictive customer experiences. Croom seeks to inspire teams to see things differently, to affect behavior change, and to reshape the way businesses engage with their customers through an understanding of human insights and data.

Croom's Articles, Blog Posts, Webinars and More


5 Creative Ways to Support Advanced Practice Providers (APPs) during the Era of COVID-19

Marketers must adjust to the changing APP market. If done correctly, showing support to NPs/PAs at a difficult time can build long-lasting relationships.

Healthcare Leadership During an Economic Downturn

The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.

Blog We suggest...

What Does the Future Hold for Peer Reviewed Medicine?

Would you prescribe a drug just because other doctors “like” it? There are indications that this may already be happening, and health marketers should start thinking about what that means for them.