Croom is an agency leader in the strategy group at Merkle. He advises US and global marketing organizations on brand leadership, digital transformation, and connected experience design to drive greater customer relevance and business performance. He helps Merkle clients align to a differentiated vision of automated, personalized, and predictive customer experiences. Croom seeks to inspire teams to see things differently, to affect behavior change, and to reshape the way businesses engage with their customers through an understanding of human insights and data.
Croom's Articles, Blog Posts, Webinars and More
Expanding Guardrails for the Customer-Centric Health Revolution
The California Consumer Privacy Act (CCPA) looms as the first general consumer privacy law that will affect all domestic US industries, including healthcare.
Croom Lawrence, Kent Groves, PhD |
Published on: Nov 19, 2019
Google’s data deal with Ascension Health that was announced last week yet again reinforces why patients and advocacy groups need to be included, from the start, on major contracts involving personal health information (PHI).
Croom Lawrence |
Published on: Oct 16, 2017
As personalization mainstreams into healthcare, consumers and patients are demanding greater inclusion in healthcare decision making; accessing their own health data and connecting their healthcare experiences with Amazon-like personalization. Here's how healthcare brands should react.
Croom Lawrence |
Published on: May 17, 2016
The fabled history of people-based marketing (PBM) for pharmaceutical marketers began with direct marketing in the '90s, well before the first consumer broadcast television ad was used in 1998 (remember Claritin DTC!). CMOs since then have challenged marketing teams to weigh two strategies: