Connecting the 5 Spheres of People-Based Marketing
Five people-focused domains must be mastered in order to measure and manage individual relationships, better align influencer programs, and optimize the overall cumulative impact on behavior. These domains, or “spheres,” encompass not only traditional digital and offline engagements, but also personalized experiences and orchestrated campaigns built on today’s cloud marketing platforms.
From persistent identity to cloud marketing driven by artificial intelligence (AI), managing holistic experience is now the hallmark of brand leadership, regardless of category. Here’s how PBM plays a key role.