Croom is an agency leader in the strategy group at Merkle. He advises US and global marketing organizations on brand leadership, digital transformation, and connected experience design to drive greater customer relevance and business performance. He helps Merkle clients align to a differentiated vision of automated, personalized, and predictive customer experiences. Croom seeks to inspire teams to see things differently, to affect behavior change, and to reshape the way businesses engage with their customers through an understanding of human insights and data.
Croom's Articles, Blog Posts, Webinars and More
5 Creative Ways to Support Advanced Practice Providers (APPs) during the Era of COVID-19
Marketers must adjust to the changing APP market. If done correctly, showing support to NPs/PAs at a difficult time can build long-lasting relationships.
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
Kent Groves, PhD, Croom Lawrence |
Published on: Apr 08, 2020
Strong leadership, combined with the universal recognition (and conviction) that there is a new way forward, will be the key driver to success or failure among all organizations. Here are actions to take now.
Croom Lawrence, Kent Groves, PhD |
Published on: Nov 19, 2019
Google’s data deal with Ascension Health that was announced last week yet again reinforces why patients and advocacy groups need to be included, from the start, on major contracts involving personal health information (PHI).
Croom Lawrence |
Published on: Oct 16, 2017
As personalization mainstreams into healthcare, consumers and patients are demanding greater inclusion in healthcare decision making; accessing their own health data and connecting their healthcare experiences with Amazon-like personalization. Here's how healthcare brands should react.