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Croom Lawrence

Vice President, M1 Health
Croom Lawrence

Croom is an agency leader in the strategy group at Merkle. He advises US and global marketing organizations on brand leadership, digital transformation, and connected experience design to drive greater customer relevance and business performance.  He helps Merkle clients align to a differentiated vision of automated, personalized, and predictive customer experiences. Croom seeks to inspire teams to see things differently, to affect behavior change, and to reshape the way businesses engage with their customers through an understanding of human insights and data.

Croom's Articles, Blog Posts, Webinars and More

CCPA Health

Expanding Guardrails for the Customer-Centric Health Revolution

The California Consumer Privacy Act (CCPA) looms as the first general consumer privacy law that will affect all domestic US industries, including healthcare.

Blog We suggest...

What Does the Future Hold for Peer Reviewed Medicine?

Would you prescribe a drug just because other doctors “like” it? There are indications that this may already be happening, and health marketers should start thinking about what that means for them.