As SVP of Marketing at Merkle, Dalton is responsible for overseeing Merkle’s lead-generation program to drive growth. In this role, she’s significantly increased the number of qualified sales leads and created award-winning campaigns, such as the Digital Bowl. Before this, Dalton was the CMO of RKG, a search and digital agency acquired by Merkle in 2014. Over the course of her career, she has served as CMO & Head of Social at Havas PR & Havas Health, and spent 12 years in Asia in business development and marketing roles. A mandarin speaker, Dalton has worked with clients such as Lenovo, Unilever, J&J, Pernod Ricard, Anna Sui and Coca-Cola.
Dalton Dorné, Alex Turowski, Hermes Ma | Published
on: Sep 11, 2017
In this on-demand webinar, you’ll learn what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched, and scaled, their programs.
Dalton Dorné | Published
on: May 03, 2016
It’s no secret that Chinese consumers are among the world’s most brand-conscious buyers. In fact, they’re willing to pay more for branded products compared to their price-driven peers in other markets.