"If you want a career at the cutting edge, go digital. Learn search. Learn site. Learn social." This was the advice we gave (or perhaps received as) young marketers 10 years ago. And it's been a fairly constant refrain since that time - a nearly sure bet given ever-expanding budgets and the proliferation of new digital channels.
But it is 2016 and something feels different. In nearly every corner we are starting to ask digital marketers to be something they are not. Digital marketing as a career is dying. And there is more than a little irony in what is coming next. In 2016, marketing is going "old school," creating a significant skill and talent gap. More than ever, we need our old school marketers back!