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Dan Brostek

Vice President, Insurance & Wealth Management Practice
Dan Brostek

Dan is a seasoned professional in the healthcare industry and brings 18 years of management experience to his role as Vice President, Insurance and Wealth Management.  Dan has spent the last year at Merkle designing and launching successful integrated marketing strategies in an environment that is being radically redefined by the Affordable Care Act.

Prior to joining Merkle, Dan spent 13 years at Aetna engaged in a variety of different roles such as consulting, corporate development and strategy, marketing, product development, and digital experiences.  Dan was instrumental in spearheading Aetna’s use of emerging technologies to drive member and consumer engagement.  He was responsible for the development and implementation of Aetna’s social media strategy, enterprise mobile solutions and use of wellness-related gamification experiences.  Dan’s work associated with these technologies has been quoted in multiple publications (Wall Street Journal, Managed Healthcare Executive, Bloomberg Businessweek, Economic Intelligence, PwC mHealth report).

Dan holds a BS in Systems Engineering from the United States Military Academy and spent the first five years of his career on active duty as a Field Artillery Officer in the United States Army.

Dan's Articles, Blog Posts, Webinars and More

Healthcare Insurance Carriers Delivering Addressable Customer Experiences (ACE)

The Environment

As we wrap up the first phase of the second Open Enrollment Period, one thing stands clear: the purchasing of individual health insurance will continue to be a complicated consumer buying experience that involves multiple (potential) touchpoints and channels with payers and federal/state marketplaces. 

4 marketing lessons gleaned from organizing and running a beer run

4 Marketing Lessons Learned From Running a Beer Mile

I recently organized a beer mile during a weeklong management offsite in Maryland. After years of talking about it, and some failed attempts at trying to organize spontaneous runs at conferences like SXSW, I finally had a captive audience of almost 200 people to tap into. So, what did organizing and running a beer mile teach me about marketing?