Vice President, Insurance & Wealth Management Practice
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Dan is a seasoned professional in the healthcare industry and brings 18 years of management experience to his role as Vice President, Insurance and Wealth Management. Dan has spent the last year at Merkle designing and launching successful integrated marketing strategies in an environment that is being radically redefined by the Affordable Care Act.
Prior to joining Merkle, Dan spent 13 years at Aetna engaged in a variety of different roles such as consulting, corporate development and strategy, marketing, product development, and digital experiences. Dan was instrumental in spearheading Aetna’s use of emerging technologies to drive member and consumer engagement. He was responsible for the development and implementation of Aetna’s social media strategy, enterprise mobile solutions and use of wellness-related gamification experiences. Dan’s work associated with these technologies has been quoted in multiple publications (Wall Street Journal, Managed Healthcare Executive, Bloomberg Businessweek, Economic Intelligence, PwC mHealth report).
Dan holds a BS in Systems Engineering from the United States Military Academy and spent the first five years of his career on active duty as a Field Artillery Officer in the United States Army.