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Dan Moore

Senior Director, Financial Services
Dan Moore

Dan has over 20 years of practical and innovative experience in financial services marketing and analytics across a wide range of financial services products.

At Merkle, Dan has consulted with numerous regional and national banks as well as specialty finance companies focusing on building and growing their mortgage and consumer lending programs.

Prior to Merkle, Dan was a Vice President at LendingTree, managing product management, consumer experience, and direct marketing teams where he brought advanced analytics and product marketing expertise to drive substantial revenue growth. He started his banking career at Signet Bank in their marketing and analytics group and later joined Wachovia Bank to lead their direct marketing business for mortgage and home equity lending.

Dan has a MS in Management Information Systems from the Virginia Commonwealth University School of Business and a BS in Business from the University of Virginia.

Dan's Articles, Blog Posts, Webinars and More

Tapping the Power of Preapproved Offers in Financial Marketing

The pressures of reaching short-term marketing goals and limited budgets have kept many financial marketers from using digital prescreen approaches for prospecting. There are clear reasons why this practice can improve both marketing performance and customer experience.

5 Ways to Tap the Power of Non-Credit Data When Marketing Consumer Loans

Financial marketers can improve their ROI by constantly using new and unique data sources that your competition may not have. Here's how to sharpen your strategy, improve your media plan, refine audience targeting, and increase engagement efforts.

Blog We suggest...

Marketing Insights: Mortgage & Equity

The home equity market is expanding as home values rise and the mortgage market is moving to purchase and first time homebuyers. Many new players have entered the market over the past several years and redefined the online application process and customer experience.