Daniel Parmar is a Senior Director within Merkle's Customer Strategy practice. Since joining Merkle in 2011, Daniel has partnered with clients on transformation programs and covered issues ranging from omnichannel marketing evolution, digital and CRM strategy and multinational marketing programs. Daniel's experience over 12 years covers a range of sectors including automotive, financial services and telecom.
Daniel is passionate about the convergence of autonomous technologies, electrification, connectivity and sharing, and the potential it offers for the future - both for the customer and the marketer. As new opportunities to infuse data in designing personalized customer experiences are emerging, Daniel advises clients on strategies to create long-term, profitable relationships with customers and develop competitive advantage.
In addition, Daniel leads the Market Research function within the Customer Strategy practice, and is charged with defining innovative ways to use industry, competitive and customer data to enhance development of strategic plans and drive value for clients.