We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Danielle Block

Account Director, Client Service

Danielle Block leverages her multiple years of B-2-B experience to exceed revenue and financial benchmarks and drive alignment between marketing and sales.  

Danielle believes in building cohesive agency teams to assure client satisfaction and has continuously derived actionable insights from data to achieve measurable business results for her clients. Over Danielle’s ten-year tenure in digital media and marketing she has led teams for Fortune 200 clients including IBM; Samsung; Citi; Staples; and Capital One at leading digital agencies ([email protected]; Razorfish; Merkle).  Danielle led the Samsung team to an I-COM Data Creativity Award Finalist in 2017 for developing personas and a buyer decision journey based on neuroanalytics. 

Danielle holds a BA in Marketing and Sociology from the University at Albany and pursues her sports passion by volunteering with the Big Brother Big Sister Sports Buddies program in her spare time

Danielle's Articles, Blog Posts, Webinars and More

The Least-Common Denominator: How To Craft More Efficient Content Strategies

Today’s B2B buyers expect brands not only to understand who they are and what they need, but to also meet them at every stage of their buying process with personalized content aligned to their journey. These new expectations, following on the heels of the corresponding evolution of consumer-side buyer demands, represent a profound transformation of the B2B marketing model.