Enterprise Growth Leader, Digital Experience and Analytics, Merkle
Danielle Block leverages her multiple years of B-2-B experience to exceed revenue and financial benchmarks and drive alignment between marketing and sales.
Danielle believes in building cohesive agency teams to assure client satisfaction and has continuously derived actionable insights from data to achieve measurable business results for her clients. Over Danielle’s ten-year tenure in digital media and marketing she has led teams for Fortune 200 clients including IBM; Samsung; Citi; Staples; and Capital One at leading digital agencies ([email protected]; Razorfish; Merkle). Danielle led the Samsung team to an I-COM Data Creativity Award Finalist in 2017 for developing personas and a buyer decision journey based on neuroanalytics.
Danielle holds a BA in Marketing and Sociology from the University at Albany and pursues her sports passion by volunteering with the Big Brother Big Sister Sports Buddies program in her spare time
Danielle's Articles, Blog Posts, Webinars and More
Danielle Block |
Published on: Aug 27, 2020
In a recent study, PWC found that one in three consumers will walk away from a purchase from a brand they love after one bad experience—and that’s before a pandemic went and upended their worlds, not to mention the worlds of every brand on the planet.
Danielle Block |
Published on: Feb 04, 2020
Today’s B2B buyers expect brands not only to understand who they are and what they need, but to also meet them at every stage of their buying process with personalized content aligned to their journey.
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