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Danielle Waller - ARCHIVE

Danielle Waller

Danielle Waller is a CSE Analyst at Merkle | RKG.

Danielle's Articles, Blog Posts, Webinars and More

PLAy to Win – Taking Your Shopping Program to the Next Level

Join this webinar to learn about the current state of Google Shopping and other key areas of focus for advertisers in this Product Listing Ads (PLAs).

Using Google's Automatic Item Update Tool to Keep Shopping Campaigns Accurate

Google recently released their Automatic Item Update tool out of beta for Shopping Campaigns. First introduced back in Q2 2013 for Product Listing Ad (PLA) campaigns and offered as a beta, the Automatic Item Update tool helps advertisers improve the accuracy of their Google Shopping listings by using product data pulled directly from the advertiser’s site.