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Danielle Waller

Senior Manager, Amazon & eRetail
Danielle Waller

Danielle Waller is a Senior Manager on the Amazon & eRetail team at Merkle. She's worked with Amazon Advertising for over five years and her role has evolved from analysis and client relationship management to leading dedicated accounts. Having worked with clients in many verticals, Danielle helps drive strategy and ensures execution of key optimizations for Amazon Ads by providing strategic oversight on CPG and Retail Amazon accounts.

Danielle's Articles, Blog Posts, Webinars and More

Amazon brand

Reinforcing Your Brand Story on Amazon Through Additional Placements

There are a variety of ad formats and tools available for advertisers to elevate their brands through Amazon, whether they’re selling on Amazon or not. It’s critical that advertisers take advantage of these capabilities to the fullest in order to capitalize on the vast opportunity that exists on Amazon, including its pool of more than 150 million loyal Prime users.

Amazon Posts: A feed-based shopping experience on Amazon

If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.

Webinars We suggest...

Boost Your Brand on Amazon

It's a critical time when brand building on Amazon is more important than ever. In this webinar, we'll explore how to connect to shoppers, even if you don't sell directly on Amazon.
Webinars We suggest...

Unpacking Amazon Prime Day 2019

Get the Amazon Prime Day report from the people who lived it. Join Amazon Advertising experts as they break down how Amazon Prime Day 2019 went. Learn how 2019 performance compared to years past and what surprised the industry this year.
Webinars We suggest...

Winning on Amazon, Beyond the Buy Box

With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates t