As a Campaign Manager, Darla is responsible for helping Merkle's clients use data to drive marketing decisions and strategy. Since joining Merkle in 2005, she has worked with several Fortune 500 clients in hospitality, media, consumer packaged goods, and membership based organizations.
She has over 15 years combined experience in marketing, account management, and hospitality and held past positions at Boscobel Marketing Communications and Choice Hotels International, one of the world’s largest hotel franchisors.
Darla is an alumni of the Walt Disney World College Program and a former Cast Member with Disney University. She holds an M.S. in Information Management and a B.S. in Business Management, both from the University of Maryland.
Darla resides in the Baltimore metro area. In her spare time, she enjoys traveling across the U.S. and internationally with her family as well as teaching fitness classes and competing in running events.