Creative Performance: Driving Relevant Experiences in an Era of Overload
Brands are faced with increasing levels of competition for consumer engagement. Making connections and perfect moments with the time-starved and distracted consumer will require hyper-relevant creative that is informed by data and insights. Successful marketers will shift focus away from traditional campaigns and start every process with the person at the center. This is a paradigm shift in the way marketers need to plan and produce customer experiences.