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Dave Braun

Customer Experience Services Lead

Dave has 24 years of performance marketing agency experience across a wide variety of industries. In ten years with the Euro RSCG organization, as well as the past fourteen years with Merkle, Dave has worked with many top brands in support of their direct and digital marketing activities. Dave currently leads Merkle’s Performance Creative capability. This solution includes over 240 highly trained professionals entirely focused on the creation of marketing communications, which consistently generate superior engagement and conversion rates. Dave’s industry and brand experience is quite broad, as he has worked with Sony, Visa, Anthem BCBS, MetLife, Chase, Gap, Susan G Komen, Humana and Citi.

Dave's Articles, Blog Posts, Webinars and More

Creative Performance: Driving Relevant Experiences in an Era of Overload

Brands are faced with increasing levels of competition for consumer engagement. Making connections and perfect moments with the time-starved and distracted consumer will require hyper-relevant creative that is informed by data and insights. Successful marketers will shift focus away from traditional campaigns and start every process with the person at the center. This is a paradigm shift in the way marketers need to plan and produce customer experiences.