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Dave Coppedge

Dave Coppedge is an SEO Account Manager at Merkle.

Dave's Articles, Blog Posts, Webinars and More

Organic Search Traffic Down in May? The Google App May Be to Blame

While reviewing natural search performance for several clients in May, an interesting and concerning trend became apparent – organic search traffic is trending downward. This shift coincided with the release of an update to the Google app for Android devices, which may be increasing the amount of "dark search" traffic.