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Dave Paulus

Executive Vice President & General Manager, High Tech
Dave Paulus

Dave leads Merkle’s vertical market practice for High Tech & B-to-B.  As a seasoned executive with more than twenty years of CRM agency experience, he has oversight of Merkle’s new business development strategies, client relationships, and delivery of services. Dave is part of Merkle’s senior management team and currently serves on Merkle’s executive committee.

Prior to joining Merkle in 2002, Dave helped develop and launch Return Path, Inc., a provider of strategic email solutions. As that company’s vice president of sales and business development, he drove direct sales efforts and coordinated reseller partnerships. He previously served as vice president of new market development at DoubleClick/Abacus, responsible for developing new products from the Abacus database and launching them into markets outside the traditional and core catalog clients. Dave began his career at TransUnion, where he worked in various roles within several divisions of the company for thirteen years, including vice president and general manager of TransUnion’s insurance division and vice president of sales and client management within TransUnion’s direct marketing division, PerformanceData. Dave earned a BA from Clemson University.

Dave's Articles, Blog Posts, Webinars and More

Business to People Marketing: Expanding the mid-funnel opportunity

Think about the traditional funnel. For B2B and B2C companies, various forms of media, such as TV advertising, print, and online ads, drive incremental activity to the top of the funnel. Sales and channel activities are focusing on increasing conversion and driving results in the bottom of the funnel.

[button class="ff-btn ff-btn-wide ff-btn-orange" url="http://customerthink.com/business-to-people-marketing-expanding-the-mid-funnel-opportunity/"]Read Article »[/button]

Business-to-People: The New Reality for B-to-B Marketers

Although we work with some of the largest B-to-C and B-to-B brands in the world to develop their cCRM strategies, it comes as no surprise to me that many of the marketing executives I speak to still think of Merkle as a B-to-C company. The truth is, Merkle’s real expertise is in Business-to-People marketing (B-to-P), regardless of whether the client is B-to-B or B-to-C.