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David Andrade

Sr. Manager, Analytics
David Andrade

David has spent the last decade of his career applying visual analytics to enhance marketing measurement. At Merkle, he leads analytic projects using data visualization to deliver guided insights through efficient business intelligence solutions. In his spare time, he is an avid skier and loves spending time outdoors with his Australian Shepherd named Zelda.

David's Articles, Blog Posts, Webinars and More

Data Viz

Information Design for Marketers: Making Your Data Stand Out with Preattentive Attributes

Learn how to take advantage of preattentive attributes to reveal the answers to your data questions.

The Analytic Playground, or ...

The idea of a dashboard is to refine and limit the content of it to make it relevant for the objectives of its intended audience. But what about the analysts — do they need a dashboard for each ad hoc request that’s pushed to them?