Diana is VP, Digital Media & Acquisition at HBO where she is responsible for the development and execution of acquisition strategies to drive subscription growth of HBO’s standalone streaming business and for the building out of HBO’s programmatic buying practice to increase targeting precision and media efficiency.
Prior to the launch of HBO NOW in 2015, Diana spent over 10 years as the Director of E-Commerce and Marketing, managing operations for the HBO Online Shop and developing robust digital media and promotional campaigns to drive customer and revenue growth via search, affiliate marketing, paid social media, sweepstakes and email.
In addition, she spearheaded the global expansion of HBO’s e-commerce footprint throughout the European Union with a multi-language, multi-currency and mobile optimized storefront.
Diana's Articles, Blog Posts, Webinars and More
How Addressable Video Content Delivery Will Change the Game for M&E Advertisers
As consumer’s choice in how they engage with entertainment content rapidly changes over the next five years, people based commercial video delivery will be the next frontier for more traditional advertisers. Will they be ready to cross the line into one to one addressable commercial delivery? Are they already there?
