Diana leads the retail bank marketing strategy team, focused on deploying data-driven direct marketing acquisition and CRM strategies for banking and consumer finance clients. Clients that Diana has directly strategically engaged with include Citizens, TD Bank, Ally, KeyBank, American Express, PNC, Regions, and Fifth Third.
Diana has deep experience managing high performance strategic marketing teams, with more than 20 years experience in retail bank direct marketing. Diana has successfully deployed direct marketing strategies for 20 of the top 50 banks in the U.S.
Prior to joining Merkle in 2009, Diana was the SVP of Strategic Planning for Harte-Hanks financial practice. She also played a key role in building Alcott Routon, a direct marketing company acquired by Harland Clarke. Diana has extensive experience in credit marketing, and was formerly Vice President of Card Marketing for SunTrust BankCard ($800 MM credit card portfolio).
Diana has participated as a guest speaker in national conferences including DMA, CBA, and has been published in DM News and Bank Marketing.
Diana earned an MBA with honors as well as a B.S. in Marketing from the University of Central Florida.