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Diana Tummillo

Vice President, Financial Services
Diana Tummillo

Diana leads the retail bank marketing strategy team, focused on deploying data-driven direct marketing acquisition and CRM strategies for banking and consumer finance clients. Clients that Diana has directly strategically engaged with include Citizens, TD Bank, Ally, KeyBank, American Express, PNC, Regions, and Fifth Third.

Diana has deep experience managing high performance strategic marketing teams, with more than 20 years experience in retail bank direct marketing. Diana has successfully deployed direct marketing strategies for 20 of the top 50 banks in the U.S.

Prior to joining Merkle in 2009, Diana was the SVP of Strategic Planning for Harte-Hanks financial practice. She also played a key role in building Alcott Routon, a direct marketing company acquired by Harland Clarke. Diana has extensive experience in credit marketing, and was formerly Vice President of Card Marketing for SunTrust BankCard ($800 MM credit card portfolio).

Diana has participated as a guest speaker in national conferences including DMA, CBA, and has been published in DM News and Bank Marketing.

Diana earned an MBA with honors as well as a B.S. in Marketing from the University of Central Florida.

Diana's Articles, Blog Posts, Webinars and More

Powering People-Based Marketing in Financial Services

Powering People-Based Marketing in Financial Services

Today, marketers must take advantage of digital marketing opportunities that are increasingly data-driven, programmatic, and addressable. This can only be achieved by understanding and reaching actual people with relevant content—across media, channels, and devices—that’s personalized to them as individuals.

Financial Services Industry News: June 2016

The "Brexit" and beyond: here's what marketers in financial services need to know about the seismic shifts in demographics, safety and security, and various disrupters that will have a major impact on the industry.

Blog We suggest...

Financial Services Industry News: May 2016

This edition explores changes in American savings rates, technology in branches, mortgage lending made simpler for Millennials, as well as significant developments in wealth management and insurance, and economic and regulatory implications.
Blog We suggest...

Financial Services Industry News: February 2016

This month’s edition provides a recent article published in Financial Brand on key measurements for demonstrating marketing success, as well as a look at how banks can improve the digital experience, and much, much more. Download it today.
Blog We suggest...

Financial Services Industry News: January 2016

We hope you enjoy January’s edition of Financial Services Industry News to learn about the latest news and developments across the retail banking and financial services industry, including big banks beginning to embrace startups, tech taking the headache out of mortgages, and much more.
Blog We suggest...

Marketing Insights: Online Lending

The lending space has changed dramatically since ole George Bailey ran the local Savings & Loan, but never so much as in the last year or so. A major “disruptive” force in this change is online lenders, aka “shadow banks,” P2P lenders, or Fintech — companies like LendingClub and Prosper.
Blog We suggest...

10 Retail Bank Marketing Considerations for 2016

Once again, a new year rings in with anticipation and excitement. At Merkle, our very experienced team of financial services strategists monitors trends and how they may affect the industry. Here are 10 expectations for 2016 and the resulting implications for bank marketers to consider:
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Marketing Insights: Education Finance

The student lending arena is rapidly changing. The change is fueled by the interjection of new FinTech players chasing the student loan refinance business, brought about in part by changes in the federal funding of student lending programs.