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Divya Sinha

Leader, Performance Practice, Pointmarc, A Merkle Company
Divya Sinha

With a blend of product marketing and analytics leadership expertise, Divya Sinha has deep knowledge of testing and optimization strategy and execution across multiple verticals and technology platforms.

As the leader of the Performance practice at Pointmarc, A Merkle Company, Divya’s approach combines ROI-focused business requirements alongside statistical best practices to drive incremental lift within a holistic testing roadmap for our global clients Prior to Pointmarc, Divya worked with Staples, Target, and Microsoft to develop and execute global product and digital marketing campaigns. 

For more information on Pointmarc, A Merkle Company’s testing and optimization services, contact [email protected]