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Don Sievert

Senior Director, Technology Solutions Group

Don Sievert is Senior Director of BI and leads Merkle's Business Intelligence Capability. Don has over 20 years experience leading organizations and delivering successful technology projects. He has extensive experience in delivering Business Intelligence solutions, E-Commerce/Web Development, technology infrastructure, Program and Project management, and managing Technology Operations. He has been with Merkle since July 2012 and has been involved in several of Merkle's delivery projects across multiple industry verticals providing senior leadership, account management, and BI solutioning expertise. Prior to Merkle, Don worked at Fannie Mae for 14 years in a number of Leadership roles, and most recently as Director of Technology responsible for their BI Center of Excellence and Delivery Center. Don lead several large BI and technology development initiatives across Finance, CRM, Marketing, Credit Risk, Analytics, Portfolio Management, HR, Trading Floor, and operations during his tenure.  Prior to Fannie Mae, Don worked at IR Federal Credit Union where he also held multiple marketing, business development, technology and Sr. Leadership roles. Don has a Bachelors of Science degree from Towson State University in Marketing and Management as well as his Masters of Business Administration in Finance from The American University.

Don's Articles, Blog Posts, Webinars and More

Not Your Old BI Tool

As a marketer, I’m excited to see the number of new business intelligence (BI) capabilities around data visualization and visual discovery that are opening new marketing doors. Today, brands are able to analyze marketing data – first- and third-party, online and offline, known and anonymous – to drive new business insights that lead to greater value of their BI and analytics investments. 

Choosing the Right BI Tool, Part 2

As I mentioned in my previous post, there are five pillars to consider when choosing the right BI tool to fit your organization, department, or project’s implementation needs. I’ve already covered Business Scope and Data Environment; the three additional critical pillars you should consider in your selection process are: