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Ed Forman

Senior Vice President of Analytic Innovation
Ed Forman

Ed works in Merkle’s analytic group where he leads digital media and channel analytics, marketing measurement and BI, and solution innovation.   Ed’s team provides Merkle’s clients with strategic analytic solutions, such as cross-channel attribution, site analytics and optimization, marketing mix optimization, and analytically driven personalization solutions.

He brings a unique blend of analytic and technology skills to the job.  Ed has 23 years of industry experience building and directing teams across both disciplines.  He has worked with a diverse set of brands that span numerous industries, including The Hartford, Motorola, Southwest Airlines, American Honda Motor Company, MetLife, GlaxoSmithKline Pharmaceuticals, Dell Computers, Microsoft, Sony Electronics, Procter and Gamble, and more.

Prior to joining Merkle, Ed was a senior executive for Targetbase (CIO/CTO) where he focused on analytically driven technology enablement for enterprise client solutions. Prior to Targetbase, he served as senior director of analytics for Rapp Collins Worldwide, a member of Omnicom Group.    In both roles, Ed had responsibility for strategic innovation, analytical solution deployment, strategic consulting and roadmap creation, and ongoing solution management for driving impactful client results.

Ed holds a business degree from The University of Alabama.

Ed's Articles, Blog Posts, Webinars and More

2016 Marketing Imperatives Webinar

2016 Marketing Imperatives: Winning with People-Based Marketing

View the on-demand webinar which discusses the fifth installment of the Stevie® award-winning Marketing Imperatives series, "Winning with People-Based Marketing," revealing the requirements for marketers to adapt, thrive, and be competitive within an ever-changing marketing landscape.

Blurred Lines Between Analytics and Technology

Years ago I became very interested in technology as a frustrated analytics guy. I wanted analytics processes for CRM to run faster. I wanted an analytics system that could keep up with my train of thought and the iterative questions I would ask while mining through data, conducting analysis, and generating insights to inform marketing execution.