Egle Mazonaite is a Senior Director of SEM and Performance Media at Merkle, providing senior delivery oversight for a group of clients, primarily in retail. Outside of digital strategy and client delivery, Egle works closely with Google on agency workstreams and supports on-going SEM department training, thought leadership and best practices development.
Egle was born and raised in Lithuania, where she completed her bachelor’s degree at Vilnius University. She moved to the United States 10 years ago to pursue her master’s degree at UNC Charlotte and joined Merkle shortly after graduation.
Egle loves to read and shares the love for the beach trips with her husband and their five-year-old daughter Sofija.
Egle Mazonaite |
Published on: Aug 25, 2021
Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?
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