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Egle Mazonaite

Egle Mazonaite is an SEM Director at Merkle.

Egle's Articles, Blog Posts, Webinars and More

Digital Marketing Post-ITP: The Practitioners’ Guide

The industry is buzzing about “cookieless marketing” and the ways that it will change the way we think about digital marketing. Despite these major shifts, fear not - the fundamental marketing principles will stay the same: putting customers first, creating meaningful interactions, and driving brand loyalty.

Strengthen Your Core: Paid Search Landing Page Best Practices Part 1

In the always changing world of paid search, it’s easy to get wrapped up in new ad extensions and betas to the point that we begin to lose sight of the foundation of search. In this post we’ll revisit the importance of choosing the right landing page and tricks of the trade to keeping your users engaged after they click.