We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Eileen O'Grady

Vice President, Client Success, Payer and Provider
Eileen O'Grady

Eileen O’Grady has been in direct marketing for the past 20 years at top New York City ad agencies. Her clients have been Fortune 500 companies in financial services, telecommunications, airline, pharmaceutical, P&C, healthcare and more. As a marketer, Eileen understands the importance of accountable campaigns that drive performance and generate sales in a measureable manner. A channel-agnostic approach to driving the most cost-efficient conversions is primary in today’s world where offline and online often meet to surround the consumer. Technology over the past two decades has dramatically changed how we do business. And that technology allows us to be grounded by data, and ultimately makes us better marketers.

Eileen's Articles, Blog Posts, Webinars and More

EmblemHealth’s 2018 Medicare Annual Enrollment Case Study

EmblemHealth’s 2018 Medicare Annual Enrollment Case Study

View our on-demand webinar to learn how EmblemHealth reduced member acquisition costs by over 50% through best-in-class people-based marketing.

Planning for Next Open Enrollment in Uncertain Times

It’s 2017, and things are not exactly normal. This is not an ordinary year. The future of individual health care in the market is an uncertain one. So how should marketers respond?

Blog We suggest...

Managing a Multi-Channel Open Enrollment Campaign

You’ve done your homework: performed data analytics on last year’s campaign to identify what works and what doesn’t; explored the market to identify new media and new targeting technology to make the next campaign more effective; planned your budget with careful attention to marketing mix and spend allocation
Blog We suggest...

Getting Ready for Open Enrollment, Part 2

Memorial Day kicked off the unofficial start to summer and long lazy days of lounging around the pool, backyard barbeques, and family vacation time. Screeeeech! Wait, what? If you work in healthcare and marketing, then summer is your busiest time of year. Summer? What summer? All you know are deadlines.
Blog We suggest...

It's Already May, Are You Ready for Open Enrollment '17?

Your hometown hockey team may not have made the finals but baseball is in full swing. April showers have brought May flowers and tulips are filling the garden. So what time of year is it? It’s time to get ready for the next Open Enrollment season. Are you ready?