We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Elaine Lichtman

Elaine Lichtman is a Paid Search Analyst at Merkle | RKG.

Elaine's Articles, Blog Posts, Webinars and More

The Fundamentals of Paid Search for Nonprofit Organizations

While it's well known that digital marketing is a growing market space for consumer goods, it is also a great resource for nonprofits. With the right management and maintenance, it can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach.