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Elaine Lichtman

Elaine Lichtman is a Paid Search Analyst at Merkle | RKG.

Elaine's Articles, Blog Posts, Webinars and More

The Fundamentals of Paid Search for Nonprofit Organizations

While it's well known that digital marketing is a growing market space for consumer goods, it is also a great resource for nonprofits. With the right management and maintenance, it can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach.