Emily is responsible for ensuring best-in-class delivery of digital media strategy and execution across display, social, search, video, and mobile paid media channels. Emily joined Merkle nearly 7 years ago in the Charlottesville, Virginia office to help build Merkle’s media practice beyond search. In 2017, she moved to Silicon Valley and now calls California home. Emily has worked with clients across all major industry verticals, but has been most recently focused on large scale, global engagements within Media, Tech, & B2B. Her passion is building people and teams with a focus on training, innovation, and continuous improvement. Prior to joining Merkle, Emily worked for the shopper marketing branch of Ogilvy, managing digital, print, and in-store execution for CPG brands.
Emily's Articles, Blog Posts, Webinars and More
Identity-Based Advertising in the Google Platform: Best Practices for First-Party Data
With increasing privacy regulations, transparency demands and the phase out of the third-party cookie, a media strategy built upon person-level identity is a top priority.
Location Intelligence 2020
Facebook Marketing in the Time of #Deletefacebook
Mobile Trends 2020
Marketing on TikTok
Key Drivers of Increasing Ad Spend Across Social Media
Recently, advertisers have invested more and more of their budget in social media. But what are some of these drivers that are leading to this shift?
Topics:
Social
Inside Amazon's Pitch for New Audio Ads in Music on Alexa Devices
Marketing materials obtained by Ad Age show how Amazon plans to take on Spotify and Pandora
Winning on Amazon, Beyond the Buy Box
With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates t
Topics:
Amazon and eRetail Marketing
Merkle|RKG and the Boys & Girls Club Cycling Challenge
This past Sunday marked what has become an annual company tradition: the Boys & Girls Club of Central VA Cycling Challenge. Most are familiar with the Boys & Girls Club mission to provide at-risk youth with a safe place to learn & grow through a variety of life-enhancing programs.
Topics:
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