Emily Anthony
Emily is responsible for ensuring best-in-class delivery of digital media strategy and execution across display, social, search, video, and mobile paid media channels. Emily joined Merkle nearly 7 years ago in the Charlottesville, Virginia office to help build Merkle’s media practice beyond search. In 2017, she moved to Silicon Valley and now calls California home. Emily has worked with clients across all major industry verticals, but has been most recently focused on large scale, global engagements within Media, Tech, & B2B. Her passion is building people and teams with a focus on training, innovation, and continuous improvement. Prior to joining Merkle, Emily worked for the shopper marketing branch of Ogilvy, managing digital, print, and in-store execution for CPG brands.
Emily's Articles, Blog Posts, Webinars and More
Identity-Based Advertising in the Google Platform: Best Practices for First-Party Data
Published on: May 26, 2020
16 ad buyers tell us which media companies are poised to benefit the most in the pandemic, like Roku and Fox
Published on: May 26, 2020
YouTube's top sales exec breaks down its new pitch for TV dollars and why it's betting on advertising on content that goes beyond its most popular influencers
Published on: May 19, 2020
Location Intelligence 2020
Published on: Feb 24, 2020
Facebook Marketing in the Time of #Deletefacebook
Published on: Jan 30, 2020
How Marketers Are Responding to Recent TikTok Headlines
Published on: Nov 19, 2019
Key Drivers of Increasing Ad Spend Across Social Media
Published on: Aug 09, 2019
Inside Amazon's Pitch for New Audio Ads in Music on Alexa Devices
Published on: Jul 25, 2019
Winning on Amazon, Beyond the Buy Box
Published on: Jan 31, 2018
Merkle|RKG and the Boys & Girls Club Cycling Challenge
Published on: Sep 17, 2015