Emily Kramer, Vice President at Merkle, is responsible for leading the agency’s Midwest media group, growing the practice to more than 40 people in 18 months. With a core focus on people-based marketing via addressable channels, Emily and her team steward media planning and execution across the Retail & Finance verticals in Display, Video, Audio & Social channels. With an additional focus on partnership management, Emily spends time with top tier partners navigating new media frontiers and technical nuances required to push the envelope for Merkle clients. Prior to Merkle, Emily served as Director, Programmatic within Publicis at Starcom & Vivaki, accelerating client engagement and adoption of addressable channels.
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Merkle launches digital advertising solution for retailers to monetize their customer data