With 19 years of marketing experience, Erin has spent her career developing brand marketing strategies that create better user experiences, extend marketing thought leadership across media and channel, drive awareness, and ultimately connect consumers with a brand.
A recognized marketing leader with cross-industry experience in developing marketing strategies and building high performing teams, Erin has built and developed several award-winning marketing programs, which are consistently recognized as best in class in the industry. With a focus on events, public relations, analyst relations, marketing communications, experience, as well as consumer and business research, Erin has a consistent track record of increasing lead generation, driving the development of new content, and building strong, consistent brand engagement. Erin had led more than 20 acquisitions and has expanded the marketing function and best practices worldwide.
Erin has spent her career building Marketing teams and functions that drive growth. Over her time at Merkle, Erin has supported the company’s annual double-digit growth to more than $1.0 billion in annual revenue.
Erin holds a Bachelor of Arts degree from Brock University and attended Carnegie Mellon’s Tepper School of Business Leadership and Negotiation Academy.
Erin's Articles, Blog Posts, Webinars and More
Three Imperatives To Face The New Experience Economy
It’s no surprise that marketing has changed a lot in the past decade. You and I, we’re consumers, and I’m sure we can agree that the way we engage with brands today is vastly different from how we interacted a decade ago.
How The Future Of Work Elevates The CMO’s Influence Across The Enterprise
If you’ve been reading lately about the “future of work” concept, it has probably been in the context of human resources or operations.
2021 Customer Experiences Imperatives Webinar: Building the Adaptive Organization
Navigating the turbulence of 2020 has been a challenge for even the most agile of organizations. Why have some businesses thrived in the face of a global pandemic, an economic downturn, and social unrest, while others struggle to meet the changing needs of their customers?
2021 Customer Experiences Imperatives Webinar: What Marketers Need to Know About Digital Transformation
After a tumultuous year that has permanently changed consumer behaviors, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey?
2021 Customer Experience Imperatives Webinar Series: How to Make Data Transformation Your Foundation for CX Transformation
The events of 2020 caused changes in consumer digital behaviors and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you?
Merkle’s Evolution, From Direct to Digital
Merkle’s eye is on customer experience transformation. Having been investing in our identity capability for 30 years, it continues to be a big focus for Merkle this year and in the future.
Topics:
Then and Now: How People-based Marketing has Changed Marketing Forever
How has people-based marketing and PII changed marketing forever? Dive in to learn more.
Topics:
Digital Strategy
Reflecting on This Year's Cannes Lions Festival
As a summer full of exciting events and campaigns winds down, I’m reflecting on many amazing moments over the past couple of months, one of which was the Cannes Lions Festival of Creativity in June.
Meet the 2018 Women to Watch
In addition to honoring our 2018 class of Femmes, we’re celebrating the next generation of high-flying women marketers with our Women to Watch awards.
