Erin works collaboratively with media teams to develop innovative digital strategies and problem solving techniques to help clients achieve their business goals. Her expertise lies gaining a deep understanding of her clients’ customers, competitors and market conditions, and then designing actionable, cross-channel media strategies.
Erin has over ten years of digital marketing experience, both on the client and agency side of the business. She started her career in Paid Search and SEO, gained ecommerce experience as a Site Merchandiser for a leading sporting goods retailer, and has been a part of Merkle’s Media Strategy group for the last eight years.
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