With more than 14 years in the space, Eryck is a seasoned Digital Marketer that has overseen key initiatives such as Viacom’s launch of BET+, the SEO strategy for the merger of Office Depot and OfficeMax, and Comcast’s brand migration to Xfinity. Specializing in Integrated Performance Media and User Experience Management, he has a proven track record of delivering top and bottom line results for Merkle's clients. Over the course of his 11-year tenure at Merkle, his portfolio has also included other major brands such as USAA, Ashley Furniture, Universal Parks, Sallie Mae, Geber Life, Kimpton Hotels, IHG, MassMutal, and Nestle.
As Head of SEO, Dzotsi focuses on driving client success while overseeing the full adoption and implementation of Merkle’s unique approach to SEO performance. Under his leadership, the SEO Department is developing and implementing Merkle’s data-driven, technology-enabled SEO capabilities for the Americas.