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Ethan Hanson

Director, Research & Brand Strategy
Ethan Hanson

Ethan has more than 10 years of experience as a marketing professional with focuses in research, analytics and strategy across CPG, Energy, Entertainment, Health Sciences, Financial Services and High Tech. Ethan and his team were are responsible for some of the first innovations in joining offline research with online data for personalized targeting capabilities.

Over the years he has had the chance to be a part of several hundred one-on-one consumer interviews, and gathered over 130,000 consumer survey respondents on behalf of various brands. Prior to joining Merkle, Ethan helped to build the first CRM database for a Global 50 Energy company and drive successful competitive strategy campaigns in telecom. Ethan and his wife have two boys and a dark golden retriever!

He holds a B.S. in Marketing and International Business from The University of Louisville and an MBA from Newman University.

Ethan's Articles, Blog Posts, Webinars and More

4 steps to becoming an experience brand

If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them.

Getting to Know: Coleen Kuehn, Chief Media Officer

Coleen Kuehn has been listed as Ad Age’s Women to Watch — having served as the president of Media.com; executive director at MediaCom; executive vice president at Havas; president of client leadership at MediaVest, and now leading Merkle’s media solutions as chief media officer.

Blog We suggest...

Getting to Know: Elaine Noonan, SVP, Finance & Operations

Over the last few years I’ve had a chance to work closely with Elaine Noonan on Merkle’s Women in Leadership and in our partnership with the ANA’s #SeeHer initiative. She is honest and insightful, both great for those new to the workplace and for those with experience.
Blog We suggest...

Getting to Know: Alex Yoder, Executive Vice President, Analytics

I had a chance to sit down with Alex Yoder from his home office in Boulder. His insights as a CEO at Webtrends and Trueffect were interesting, enlightening, and inspiring, but his view on business books and how to use creativity to solve business problems as an executive were eye opening.
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Turning Ideas into Reality

I recently had the opportunity to join Nick Drake of T-Mobile, Soles4Souls, and Merkle in driving a campaign to collect money to purchase shoes for those in need. There are three things I learned about turning an idea into reality and wanted to share those experiences.
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3 Best Practices to Driving Viewership to Your Content (You)

The world of sharing content on social media can get fairly complex, burdensome on your time, and honestly overwhelming as everything continues to speed up. But with a few free tools and tricks from fellow friends, I’ve come to find out it’s actually a pretty easy world to navigate.