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Evan Lantz

Technology Strategy

Evan Lantz supports Merkle’s marketing technology strategy consulting team, focusing on marketing technology solution strategy and technology enablement.  Evan has over ten years of digital experience specializing in technology solutions, digital marketing and eCommerce.  Prior to joining Merkle, Evan worked in digital operations for Ascena Retail Brands and Client Services at eBay Enterprise. 

Evan's Articles, Blog Posts, Webinars and More

Finding and Recommending the Right Customer Data Capability

Brands are often missing several core marketing technology capabilities across their ecosystems. Many need to solve numerous MarTech challenges, with central data storage as a chief issue. Often, due diligence reveals that a customer data platform (CDP) is the answer to solving a brand’s central data storage challenges while maintaining overall flexibility within the rest of its tech stack. Evan Lantz, Consultant, Marketing Technology and Strategy at Merkle, takes a case study approach to illustrate how the CDP can solve the central data storage problem.