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Evan Nicholson

Sr. Director, Personalization and Experience Optimization Strategy
Evan Nicholson

Evan Leads Merkle’s Testing and Optimization Practice, where he helps clients put data and insights into action across technologies and channels. He works with enterprise brands across industries including Health, Finance, Automotive, Entertainment and Retail to define and develop people centric marketing that has a measurable impact for the business and their customers. Prior to Merkle, Evan managed creative production and experience innovation for brands at agencies including Saatchi & Saatchi, Rosetta and AKQA.

Evan's Articles, Blog Posts, Webinars and More

webinar image

Part 6 of this webinar series!

You want to deliver personal experiences, but you might be stuck at home waiting to get things right. Grab a coffee or lunch, and join us as we show you how to get your tech in order, gain an understanding of what data makes the world go around (and what is available to define your audiences), how to dream up experiences in this new normal and finally how to test out what’s next. These six short sessions will give you the insights you need to take your customer experience to the next level!​

Adobe Summit webinar series

Part 1 of this webinar series!

You want to deliver personal experiences, but you might be stuck at home waiting to get things right. Grab a coffee or lunch, and join us as we show you how to get your tech in order, gain an understanding of what data makes the world go around (and what is available to define your audiences), how to dream up experiences in this new normal and finally how to test out what’s next. These six short sessions will give you the insights you need to take your customer experience to the next level!​

Blog We suggest...

Why Creative is Essential in Personalization

We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.