Sr. Director, Personalization and Experience Optimization Strategy, Merkle
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Evan Leads Merkle’s Testing and Optimization Practice, where he helps clients put data and insights into action across technologies and channels. He works with enterprise brands across industries including Health, Finance, Automotive, Entertainment and Retail to define and develop people centric marketing that has a measurable impact for the business and their customers. Prior to Merkle, Evan managed creative production and experience innovation for brands at agencies including Saatchi & Saatchi, Rosetta and AKQA.
Aaron Tellier, Evan Nicholson, Matthew A. Regan, Shirli Zelcer |
Published on: May 07, 2020
Like it or not, the marketplace that insurance and wealth management marketers operate in is fundamentally altered. The COVID-19 crisis has forced consumers into a heightened digital world, so their expectations are higher than before.
Evan Nicholson, Peter Sheldon |
Published on: Apr 20, 2020
Leveraging the right data and technology unlocks amazing power for today's marketers. In our live webinar, we'll explore how to get the most out of these tools to enable personal and exceptional customer experiences.
Evan Nicholson |
Published on: Jan 14, 2019
Modern advertising plays a proxy role, giving brands the opportunity to project a personality and proposition to the masses. We are coming to the end of the advertising age; that doesn't mean the end of creativity — in fact, the opposite, writes, Evan Nicholson, Sr.
Evan Nicholson |
Published on: Jul 02, 2018
We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.