Eve Smith
Eve Smith is an experienced fundraiser with over 20 years of nonprofit direct response marketing expertise. Eve brings extensive knowledge and practice to Merkle’s nonprofit clients including integrated strategy, omni-channel fundraising and marketing, and program innovation. She specializes in scaling up already-successful fundraising programs to raise more funds, and crafting new programs that leverage peer-to-peer fundraising and social giving to bring in new revenue. At Merkle, her clients have included major national health charities, international relief and faith-based organizations, and animal welfare nonprofits, among others. Before joining Merkle, Eve was lead consultant to national cause-based nonprofits, and worked with leading nonprofits and foundations to advance their online marketing and fundraising programs.
Eve's Articles, Blog Posts, Webinars and More
Recharge Donor Giving through Gamification
Published on: Sep 11, 2020
Preparing Your Donor Strategy for the Unexpected
Published on: Aug 12, 2020
How Nonprofits Can Thrive in the New Normal
Published on: Jun 02, 2020
Key Insights for Creating a Winning Facebook Engagement Strategy
Published on: Apr 22, 2019
Tis the "Giving" Season: 6 Takeaways from Giving Tuesday 2018
Published on: Dec 14, 2018
Back to Basics: How to Drive More Email Revenue Before the Nonprofit Fiscal Year Ends
Published on: Oct 31, 2018
Are You Ready for the Next-Generation Donors?
Published on: Jun 05, 2018
The Future of Donor Acquisition Is Digital
Published on: Apr 25, 2017
3 Critical Elements to Increasing Event Audience Conversion
Published on: Mar 15, 2016
Donor-Centric Fundraising
Published on: Feb 11, 2016