Eve Smith

Eve Smith is an experienced digital strategist and fundraiser with over 16 years of nonprofit direct response marketing expertise. She brings extensive knowledge and practice in the digital fundraising world including strategy, creative development, production, and analysis. Eve specializes in scaling already-successful fundraising programs and crafting new programs that leverage event fundraising, social giving and gift catalogs to raise new revenue. Before joining Merkle, Eve was Senior Fundraising Consultant with Common Knowledge, an online marketing and fundraising agency, where she was lead consultant to national cause-based nonprofits such as World Vision, Operation Smile, Save the Children, Canine Companions for Independence, ASPCA and more. Prior to Common Knowledge, Eve led the digital strategy and national online program for Easter Seals, and worked with leading nonprofits and foundations to develop their online marketing and fundraising programs.