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Eve Smith

Director, Digital Strategy, Nonprofit
Eve Smith

Eve Smith is an experienced digital strategist and fundraiser with over 16 years of nonprofit direct response marketing expertise. She brings extensive knowledge and practice in the digital fundraising world including strategy, creative development, production, and analysis. Eve specializes in scaling already-successful fundraising programs and crafting new programs that leverage event fundraising, social giving and gift catalogs to raise new revenue. Before joining Merkle, Eve was Senior Fundraising Consultant with Common Knowledge, an online marketing and fundraising agency, where she was lead consultant to national cause-based nonprofits such as World Vision, Operation Smile, Save the Children, Canine Companions for Independence, ASPCA and more. Prior to Common Knowledge, Eve led the digital strategy and national online program for Easter Seals, and worked with leading nonprofits and foundations to develop their online marketing and fundraising programs.

Eve's Articles, Blog Posts, Webinars and More

Key Insights for Creating a Winning Facebook Engagement Strategy

It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors. As part of an integrated, multichannel strategy, social media is more than a publishing platform—it facilitates a meaningful, two-way conversation to connect with supporters, empower advocates and increase awareness for charitable causes.

Giving Tuesday

Tis the "Giving" Season: 6 Takeaways from Giving Tuesday 2018

The 2018 holiday giving season kicked off on November 27th with Giving Tuesday, the annual day dedicated to charitable philanthropy. Here are six insights from our observations about this year's big day.

Articles We suggest...

The Future of Donor Acquisition Is Digital

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services.
Webinars We suggest...

Donor-Centric Fundraising

Join us to learn how Merkle helps organizations build integrated programs that focus on improving the donor experience across channels and programs while maximizing donor value.
Blog We suggest...

Online Giving Trending Up

There was some good news for nonprofit fundraisers this month, thanks to the recently released 2013 Charitable Giving Report from Blackbaud.
Blog We suggest...

Unleashing the Power of Corporate Partnerships

Case Study: Canine Companions for Independence Unleashes Cause Marketing Canine Companions for Independence (www.cci.org) came to us with a challenge – how could they include their long-time corporate partner, a major dog food manufacturer, in a new campaign to help build their donor list and raise fun