Frank’s work with Merkle’s Analytics team has focused on designing, implementing and optimizing world-class digital experiences for global clients. His background includes technology consulting engagements to architect solutions that incorporate all aspects of the martech stack, with particular emphasis on maintaining data integrity and scalability. Frank’s enthusiasm for data has been a driving force throughout his career, which spans the past two decades.
Follow Frank Lee:
Frank's Articles, Blog Posts, Webinars and More
What is the Real ROI of Attribution?
With the advent of digital marketing and machine-based learning, technology has revived the hopes of marketers in their ability to quantify the value they and their campaigns bring back to the business.